5 Deadly SEO Mistakes You Must Avoid in 2021
A New Year brings new hopes, goals, and aspirations for people.
The same rule holds when it comes to SEO. For online businesses, their key focus is on attracting new clients by website optimization.
Whether it is ranking in the SERPs, attracting quality traffic, and chances of lead conversions, all things depend on the right SEO tactics.
Did you know that many marketers commit some SEO mistakes that could prove fatal for your online business?
You need successful SEO campaigns to give your positive results.
You can do this by avoiding these deadly SEO mistakes in 2021:
1. Using Conventional SEO strategies
When it comes to traditional SEO tactics, they do not work anymore, neither effective to help your website rank in the search results. Google has rolled out several algorithm updates from Penguin and Panda to Hummingbird and B.E.R.T.
It means that search engines are becoming smarter by the day. Google is now different with its updates from what it used to be 10 years before.
New SEO trends are in, bidding goodbye to the old and obsolete SEO techniques. Today, your website will rank high in the SERPs if it answers user questions. For example, if an online visitor types a search query, Best hotels in New York, Google will show only the best websites that have fresh, unique, and informative content. It is the audience interest that Google has in mind.
2. Content fails to meet user search intent
You have a business website, content, and keywords (KWs). You even know who your audience is.
Then, if your website content fails to meet user intent, Google will push your pages further down in the SERPs.
You might be wondering what search intent is. In simple words, it is the intention of your website visitors when they search for products, services, or information on the internet.
As a marketer, you need to do meticulous keyword research to understand what search phrases your visitors are typing to access online information.
If your web content meets those criteria, it satisfies user search intent.
For instance, if visitors are looking for cleaning services, they want to visit a website that offers house cleaning services or sells cleaning products.
It is as simple as that. It implies that your content must cater to your visitors’ search queries.
3. Overlooking conversion optimization
The goal of every search marketer is assuring more conversion from website leads and boost revenue. Then, to achieve that goal, you will need to emphasize conversion optimization so that most of the leads convert into loyal customers in due course of time.
Many marketers commit the blunder of overlooking the entire funnel, focusing solely on the top part and top dollars they receive. When you do this, you are putting your business at major risk. Every SEO step calls for equal focus so that the leads which convert, gives you the maximum return on your investment.
4. Not paying heed to organized data
If you would like your website to grab the top spot in the search results, update your web pages with fresh content, keeping organized data in your mind. If your content resonates with the targeted audience, your website will show up and people will click to land on your home page to figure what your business is all about.
Drive your targeted customers to your website using structured data. It is possible when you have relevant content on your website. Make sure you update events, FAQs, addresses, and product review pages. These little things matter if you want your site to gain more online visibility.
5. Posting nothing but text-based content
Today, Google gives weightage to webinars, videos, and podcasts and so, if you are using text-based content on your website and blogs, you are lacking something. Even social media platforms like Instagram are about stunning images and videos.
That is because, be it blogs or social media sites, visual content simplifies information. Even if you use long-form content, support the information with relevant and high-resolution photos.
As per Google, podcasts and videos, are not that competitive like text-based blogs and therefore, rank fast in the SERPs.
Stay away from these fatal SEO mistakes in the New Year if you want your website to attract quality traffic, generate leads, and convert them into loyal customers. Use the right SEO tactics to improve your website visibility in the SERPs.