A Comprehensive Guide to Google Adsense Revenue and Optimization

Google search engine optimization is not your cup of tea now. Every year Google rollout numbers of algorithms that change the SEO game.

In 2015-2016-2017, Google surprises the webmasters with the new algorithm update. Google algorithms like Mobile friendly, Rank Brain, Quality Update, and last but not least Penguin 4.0. 2017, is coming now…

Question: Are You Looking for the best Freelance SEO Expert in India?

You need a new strategy and tactics to crack Google SEO 2018. After researching on the web and my experience in the SEO world. I have listed here 11 sure shot tactics to crack Google SEO 2018. Here I have categorized my sure shot tactics on the ON page and OFF page.

Related: How to Hire SEO Freelancer: 21 Amazing Ways that You Don’t Know

ON Page Advanced SEO Tactics

1.Meta Tag Optimization

Title, description, and keywords are the most important element of ON page optimization. I hope most of you know about the character limits of meta tags. For the title, the character limit is 65-70. For description, the character limit is 150-155. Try to mention your focus keyword in the title, description, and body of the long content page.

2.Long Content

Content is king in search engine optimization. Competition in Google SEO has now increased. Considering the 200 factors of Google ranking, the long content of more than 700 words. Write unique and researched content with data. Try to cross the 1000 word post barrier.

3.Mobile Friendly

Mobile friendly is a ranking factor in Google search. After the rollout of a mobile-friendly update in 2016. Google gives more traffic to complete mobile-friendly pages. Test your landing pages on a Google mobile-friendly test. Make sure your landing page is mobile-friendly.

4. AMP

Accelerated mobile pages are the trending SEO tactics of 2017-2018. You need to create accelerated mobile pages. If you are a WordPress CMS user then use the AMP plugin. You can check the error on your accelerated mobile pages via Google webmaster. eBay is the first eCommerce site to create accelerated mobile pages.

5.Page Speed

Page speed is most crucial for organic traffic and more conversions on the landing page. According to research, most online buyers close the landing page after 5 seconds. You need to create faster pages to get more sales, leads, and traffic. You can check the landing page speed on GTmetrix, Pingdom.

Related: 21 Qualities to Check in SEO Expert

6.Local Keywords

One of the biggest mistakes in SEO is choosing the wrong keywords. Choosing the right keywords is necessary. I have learned after analyzing 300 web pages. Keywords with low difficulty score is a good keyword for the page. Use local keywords in the title and description of the landing page. When you use local keywords, your competition decrease. Local keywords give you more targeted traffic.

7.Image Optimization

Most of you ignore image optimization. I am not only talking about the title and description of the image. I am talking about size, space, ALT text, and ALT attributes. You should try to use focus keywords in image optimization.

8.Video Optimization

In the year 2018, video marketing is going to boom. Be ready with engaging videos on your landing page. You can use YouTube, Dailymotion, and Vimeo widgets for applying it on your landing pages. The title, description, and tags are the most important elements in video optimization. Write a detailed description of the video and don’t forget to use focus keyword in title, description, and tags.

OFF Page Advanced SEO Tactics

9.Guest Posting

Most of you forget this tactic, but guest posting is the best way to earn quality and safe links. Send guest posting mail to webmasters. Don’t spam and try to deal with one webmaster at once. Follow the guidelines of their guest posting and post accordingly.

10.Social Bookmarking

These are the evergreen tactics to earn links and traffic. Social bookmarking is a quick and easy way to earn links. Use these safe and evergreen social bookmarking sites.

Related: How to Generate Leads Through SEO

11.Broken Link Building

This is a night dream technique. Most of us try to achieve broken linkbacks but fails. This is one of the toughest Google SEO tactics. I know the road map to achieve a broken link back. Analyze some high DA PA websites, landing pages using the tools like CheckMyLinks. If you found any broken link, immediately write content on that in the text. Mail the webmaster about broken links and offer your content to him for the link back.



Always read and update your website according to a new Google algorithm. Regularly read some renowned blogs like SearchEngineLand, SearchEnginWatch, MOZ, and SearchEngineRoundtable.

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Anand Kumar Jha
I love what I do. Besides expertise in SEO & PPC. I am an engineer who has a bachelor's degree in aeronautics. I love to help entrepreneurs and NGO's. Customer satisfaction is my award and I always strive to achieve this.

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