GMB Optimization Guide_ How to Optimize Google My Business Listing

Are you new to the world of search engine optimization and still in confusion about what Google my business means?

And also, how to optimize Google my business for your business?
Google my business is the best and a free tool offered by Google to handle your business socially and create a good social presence.

Do you want your business to be seen in the local searches and Google maps?

google my business optimization guide

Then Google my business is a great tool to help you with this.

Now comes a question on how to optimize Google my business?
Below is a walkthrough of few ways on how to optimize your GMB(Google My Business)

#1 An Attractive Profile on GMB is a Must

Google my business optimization guide: how to optimize for Google my business

This is the first step you need to follow. Updated information about your business in GMB listings will have an impact on your business. Some of the basic fields you need to fill are mentioned below.

  • Name of the business
  • Contact number
  • Photos
  • Working hours
  • The description is short and informative.
  • Website link
  • Address
  • Category

The information you provide, easier it is for potential customers to track you and contact easily.

The chances of being ranked on top are more if all the information needed is given to Google in detail.

#2 Choice of the Category

Choosing the correct category helps Google decide on the best local listings your business belongs to.

You will not be given much choice as it is mandatory to select one category form the list and no creating your category is allowed.


If there is no apt category, it’s better to choose something more generalized which suits your business. And also keep checking the category list then and now. As few categories are updated and regularly checked.

#3 Relevant Content for Your Posts

This section helps you with customer engagement directly in the SERP(search engine results pages) and Google maps.


With the help of this section, you will be able to post anything related to your business say it an event, a sale, promotions, or maybe a blog about your products.


All you need to take care of is the quality of the post and relevance it has with your business in your GMB account.

#4 Best Quality and High-Resolution Picture

Pictures play an important role too. The business with images and products tend to get more conversions than a business without the picture.

The pictures will give an outline to your client on what they can expect from you. All the pictures must be either taken by you or copy write free to avoid a mess when posted.

#5 Importance of a Contact Number

Use a local contact number where you will be continuously available.

You must enter your phone number with the local area code.

This helps Google find your exact location.
The also helps and allows the number to be shown up on the website page. And a few other pages.

#6 FAQ Lists

To make good use of your account, monitor your Q & A section
In this section, the customers will ask a few questions about your business and you will be answering them.

This improves the interaction and helps you answer immediately. If you are not giving a response on time, it may lead to a negative impact and misunderstanding.

#7 Take Reviews Seriously

Keep a track of customers’ reviews and respond to all the reviews positively. If someone is not happy, feel sorry and ask them how you can help them and if it’s a happy client thank them for using your services and products.

GMB Optimization Guide: How to Optimize Google My Business Listing

Summary

How to Optimize Google My Business?

  1. An Attractive Profile on GMB is a Must

    This is the first step you need to follow. Updated information about your business in GMB listings will have an impact on your business.

  2. Choice of the Category

    Choosing the correct category helps Google decide on the best local listings your business belongs to.

  3. Relevant Content for Your Posts

    This section helps you with customer engagement directly in the SERP(search engine results pages) and Google maps.

  4. Best Quality and High-Resolution Picture

    Pictures play an important role too. The business with images and products tend to get more conversions than a business without the picture.

  5. Importance of a Contact Number

    Use a local contact number where you will be continuously available.

  6. FAQ Lists

    To make good use of your account, monitor your Q & A section

  7. Take Reviews Seriously

    Keep a track of customers’ reviews and respond to all the reviews positively.

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Anand Kumar Jha
I love what I do. Besides expertise in SEO & PPC. I am an engineer who has a bachelor's degree in aeronautics. I love to help entrepreneurs and NGO's. Customer satisfaction is my award and I always strive to achieve this.