The search engine giant Google rolled out a major algorithm update, Broad Core on December 3, 2020, which is the third Core update after the January and May update of this year. Google has named it the December 2020 Core Update.
Though it is early days to foresee the effect of this algorithm update, marketers and SEO professionals should start making preparations from now.
Reports show that from December 4, 2020, several webmasters mentioned that they witnessed 30 percent to 50 percent changes in their website rankings.
Here are the five essential things that you must learn about the Core Update 2020:
#1 Update timing
There are some concerns about this update because it rolled out a few weeks before the festive season. Google confirmed that it released after Thanksgiving, Cyber Monday, and Black Friday, though sooner than the holidays. Those businesses that make significant sales before the festive season may feel the impact of the Core update. The update rolled out many days before Christmas and Chanukah.
#2 Poor-quality content will not work for you
Poor-quality content, keyword (KW) stuffing, and information not supported by relevant backlinks will not rank in the search engine results pages (SERPs). Your website will face penalties and rankings pushed down further.
Thin content that fails to cover a subject in detail will show poor rankings in the SERPS. Therefore, you need to churn out elaborate and contextual content if you want it to grab the top spot in Google. Google will value quality writing and in-depth discussion of the topic covered.
#3 Poor backlink will penalize your website
The Core update also clarifies that poor content with backlinks just to occupy the top positions in the SERPs will suffer.
To be candid, some websites with poor backlinks faced penalties after the May 2020 Core update. Poor links and irrelevant ones that fail to match with the topic or subject will not rank in the SERPs. High-quality content and relevant backlinks will reap the benefits out of the Core update.
#4 Key highlights of the update
This update focuses more on content quality. You need to stick to the benchmarks related to expertise, authority, as well as, trustworthiness (E.A.T.)
- Ranking fluctuations are expected for search queries worldwide.
- The Core update will lead to a dip in traffic, KWs, loss of snippets, as well as, overall worldwide ranking.
- This update is meant for improving the quality of content but won’t fix websites affected by it.
- The update will help you enhance contextual results for visitor queries.
#5 Checklist to spot the impact of the update
If you notice a sudden drop in your website rankings in the SERPs since the rollout, the Core update is not the reason always. Here are a few things to check:
- Whether a page or full website lost traffic
- Are your web pages showing up properly?
- Any significant site changes done recently
- Do you have any broken landing pages?
If these are the reasons for the traffic dip, the Core update is responsible, a possibility.
There is no definite fix for boosting traffic affected by the update. All you need to do is create quality content to help your website rank higher in the SERPs.