Lead generation is a method to build interest and inquiries related to products and services. These leads can be used later to bring sales. In this process of digital marketing, a user is converted into a customer or buyer. Lead generation is a million-dollar industry. Search engine optimization plays a vital role in profitable lead generation these days.
Search engine optimization plays a vital role in profitable lead generation these days.
Today, I am going to answer the following questions related to lead generation.
- How does this lead generation process go on?
- Why is lead generation the best way to bring sales anytime?
- How to boost leads on the website using search engine optimization?
Let’s begin the learning tour.
Starting with the lead generation process. Under the lead generation process, we add a simple form on a landing page for signup with appealing lines and a strong call-to-action button.
You can see the example in the image.
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Hootsuite Lead Generation Page
HubSpot Lead Generation Page
In these images, you can see how users are appealed to sign up.
These landing pages optimized well to convert users into leads.
Somewhere like the Just Dial company website, they only ask for a contact number and later their customer support contact to fill the rest of the form with their business information.
Just Dial Lead Generation Page
Just Dial company website is the best example of a lead generation business.
Moving on to how SEO helps in lead generation and why it’s profitable.
SEO, or search engine optimization is a free method to get customers and buyers from the biggest search engines like Google, etc..
If you hire an SEO expert for the lead generation process for your company website, then it is the most profitable way to get leads.
This is profitable because you have not invested too much, and the return on leads is very high.
An SEO expert follows the guidelines of search engines and uses tactics to optimize landing pages.
Here I have listed some best tactics to optimize landing pages under lead generation with SEO.
1. Choose the right keywords
Choosing the right keywords is critical for search engine optimization and lead generation with SEO. You have to know and target those keywords where competition is low, and searches are at least more than 100 per month. You can use free keyword research tools like Google AdWords Keyword Planner, SEMrush, and KeywordSpy.
You can use free keyword research tools like Google AdWords Keyword Planner, SEMrush, and KeywordSpy.
You can read this post on keyword research.
2. Mobile-Friendly Pages
The majority of internet users are mobile users. You need to make your landing pages mobile-friendly.
Why mobile-friendly?
How to check mobile-friendly pages correctly?
A mobile-friendly landing page brings more conversions than not the mobile friendly landing page.
Always check your mobile-friendliness on Google’s mobile-friendliness test. This is the best tool with suggestions.
Create AMP pages and mobile pages like m.facebook.com, m.sbionline.com, etc..
If you delight users, then Google will give you a higher ranking.
3. Optimize Page Speed
Keep optimizing your landing page speed because page speed affects a lot of your online conversions. Use tools like Google PageSpeed Insights and GTmetrix for speed tests with recommendations.
4. Add a strong CTA button
Add a strong call to action button above the fold of landing pages. A strong CTA button brings 65% more conversions on the landing page. Do A/B tests for the colour of CTA buttons.
5. Add benefits of products
We like to buy something when we find something worthy or beneficial.
Describing the benefits of products and services in points brings more leads as compared to without benefits.
Check this attached image for an idea of benefits of products and services on the landing page.
6. Add trustworthy elements or services
Yes, this is also important. Add testimonials and good reviews from your happy users and clients who appreciated your work. Add your company address, contact number, contact email, toll-free number, etc..
7. Make social proof pages
Add a number of followers, users, clients and buyers of your product on the landing page. You can add your FB followers, Twitter followers, and users till now.
Over to you
Search engine optimization is the best way or source to bring leads to the website. Follow your best competitors in the lead generation process. Do everything for lead generation because this is a million-dollar industry tool.
Ask an expert for help if you need it.
I hope you found this post helpful. If so, don’t forget to share it with your friends on social media.
I (Anandkjha) have 13+ years of experience in SEO & Digital Marketing. Author of 2 SEO Books. I love what I do. Besides expertise in SEO & PPC. I am an engineer who has a bachelor’s degree in aeronautics. I love to help entrepreneurs and NGOs. Customer satisfaction is my award, and I always strive to achieve this.
Thanks for sharing this information.. really useful
Keep visiting!