With the internet revolution, there has been a very sudden change in the way businesses operate. The world witnessed the rise of dotcom entrepreneurs, but at the same time, a lot happened in the retail industry. Google, which happens to be the world’s most used search engine, started developing products, applications, software, and interfaces that would specifically allow the retailers at all levels to go online with their products and reach a broader audience. Over the years, a lot of changes have been introduced with the sole purpose of helping retailers and small businesses to boost their performance, and some very evident examples for that include product rich results that… Read More
SEO or Search Engine Optimization is the most important part of online marketing, as it not only helps startups get visibility but also improves the traffic and page rank of a website. But, recently, SEO’s have shifted their focus from Search Engine Optimization to Keyword Optimization, and we will tell you why. Before we go ahead and learn why website SEO keywords optimization is important, let us understand what keyword optimization is all about. Keyword optimization is a process, which includes researching and analyzing the right keywords and choosing the best among them to drive organic traffic to your website in minimum time. This process is important as it helps your website rank… Read More
